Berlin/Tag der Deutschen Industrie 2019 (TDI2019): “We should have more pleasure in winning than fear of losing.” (Jürgen Klopp, German philosopher and coach abroad) is the conclusion of two days of intensive talks and exciting presentations with the CEOs of the major German companies, Chancellor Merkel, the leading politicians of the Bundestag and EU representatives. We discussed Germany’s economical position in Europe and how the economy has to face the new challenges, especially digitalisation and IoT, concepts of new mobility and sustainable management as a general standard – all topics that also affect the work of our company ALPHA.